Hitwise Fast Moving Search Terms

Corey Delaney's Popularity Skyrockets Online 'corey delaney' reported as fastest moving search term.

Melbourne - 24 January 2008 - Hitwise Australia, the leading online competitive intelligence service, today announced that the name of Narre Warren teenager 'Corey Delaney' featured as the fastest moving search term driving traffic to websites across all online industries for the week ending 19/01/2008.

Corey Delaney received extensive media coverage since his out-of-control house party almost 2 weeks ago, and as a result has turned into a celebrity overnight. According to Hitwise, the weekly search term share of traffic generated by Corey Delaney was greater than the terms Kevin Rudd and Lleyton Hewitt combined.

Hitwise's Fast Moving Search Terms report reveals what's top-of-mind amongst Australian Internet users and last week it was Corey Delaney. Other fast moving search terms last week included 'free stuff day', 'australian open 2008', 'cricket scores' and other search term variations for Corey.

In addition, several Corey related websites have been created including the forum www.coreyspace.com and coreydelaney.com where you can purchase Corey merchandise such as t-shirts; and the online game Slap Corey - www.slapcorey.com. Hitwise data also reveals that Slap Corey was the number 1 Entertainment - Humour website during the period 17/01/2008 - 19/01/2008. To date, as stated on the site, over 688,000 Internet users have slapped some 'sense' into Corey.

The most successful website to receive traffic from 'corey delaney' during the 4 weeks ending 19/01/2008 was MySpace representing 11.12% of all traffic, followed by news.com.au (7.64%), and YouTube (7.08%). Google Australia (www.google.com.au) was the most popular search engine used when searching for 'corey delaney', with websites in the News and Media industry receiving the most traffic.

Source: Hitwise Australia

For media queries contact Rheika Tompkins on +61 3 8530 2400 or email press.au@hitwise.com

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

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