New Hitwise Asia Pacific Widget Features 2 Data Feeds in 1

More online consumer behaviour available direct to desktops

Melbourne – February 14, 2008 – Hitwise, the leading online competitive intelligence service, announced the release of a new Hitwise widget that allows online data enthusiasts to access two different Hitwise RSS feeds directly from their desktops.

The two feeds featured in the Hitwise widget deliver the following data and insights:

• Hitwise To Go - features weekly online user behaviour stats such as top performing websites and the most searched-for brands.
• Hitwise Intelligence Blogs - provides deep analyses of online behaviour.

“The updated Hitwise Widget makes our data even more portable and accessible to marketers and anyone interested in keeping up with the latest online trends.” said Tessa Court, Chief Marketing Officer for Hitwise.

Data from the Hitwise widget is based on Hitwise’s unprecedented sample of 25 million Internet users (3M in Australia, 0.5M in New Zealand, 1.81M in Hong Kong, and 1.5M in Singapore) and how they search and interact with more than 1 million websites each day.

The Hitwise widget is available in the Yahoo! Widget platform on the Hitwise Widget Center. A Google Gadget platform will be available soon. Other market Hitwise Widgets can be downloaded at:

UK:  http://www.hitwise.co.uk/resources/hitwise-widget.php

US:  http://www.hitwise.com/resources/hitwise-widget.php

The US widget has an additional Election 2008 Data Center feed that delivers the latest Hitwise trends on the presidential candidates’ websites.

Note: The default locale for the Hitwise Yahoo! Widget is US.  Simply right-click on the widget and access ‘Widget Preferences’ to select a different market.

For media queries contact Rheika Tompkins on +61 3 8530 2400 or email press.au@hitwise.com

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.