Lifestyle
Hitwise Lifestyle 2.0 is an online targeting tool that provides you with unprecedented insight into the preferences and behavior of online consumers.
With Hitwise Lifestyle, you can easily understand the demographics and psychographics of the visitors to your site – as well as your competitors’ sites. Furthermore, Lifestyle is a robust planning tool allowing for the instant identification of sites that attract the highest concentration of your most desirable customers.
Benefits
With Hitwise Lifestyle, you receive accurate and unprecedented insights when targeting customers online, because it combines the breadth of the Hitwise database and the strength of the Claritas PRIZM NE data.
Unlike other targeting tools, Hitwise Lifestyle 2.0 is:
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Actionable and comprehensive – Using 14 different lifestyle characteristics, including: lifestyle behaviors, media behaviors and geographic distribution, Hitwise Lifestyle identifies the websites that attract your target audience.
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Proven – Lifestyle is based on Hitwise competitive intelligence data and PRIZM NE, a household segmentation system from Claritas, the leader in geo-demographic and consumer insight.
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Easy to use – Lifestyle insight is accessible from the Hitwise interface, designed expressly for marketers.
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Robust – Lifestyle data is available on more than 30,000 websites and 160 industry categories within the Hitwise US service.
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Timely - Lifestyle is based on a four-week rolling average of Internet usage data and updated weekly.
Key Features
Hitwise Lifestyle 2.0 is available as part of the Hitwise service and includes the ability to:
Search for websites frequented by a specific social or lifestage group.
Search the Hitwise database of websites by characteristics that make up each Lifestyle group.
Analyze the geographical distribution of each Lifestyle segment that visits a specific website.
Comprehensively understand the media behavior of a Lifestyle segment that visits a specific website.
Learn More
To learn more about how Hitwise Lifestyle can help you optimize your campaigns, contact Hitwise US online for a demonstration or call 1-888-699-0444.
